I've been a member of their VIB loyalty program for a few years now, and one day I saw they have a higher tier than where I was. Naturally, I wanted to be on that level. It's completely irrational. I recognize this. But I wanted it anyway. So I spent a bazillion dollars at Sephora this year, and now I have VIB Rouge status through December 2015. If it never happens again, that's ok, but at least I have it for this one year.
Goals Accomplished: 12
Days Remaining: 894